The Business of Copywriting

Every Checklist, Script, Template, and Tool You Need to Run a Profitable Freelance Copywriting Business

Mastering the business side of copywriting is the difference between you making $5,000/month (or less) and making $25,000/month (or more.) The Business of Copywriting is a toolkit of checklists, scripts, and templates to make it easier for you to run your freelance copywriting business. It covers all the skills most copywriters neglect while focusing on the skill of copywriting. And we let you name your price. Pay what you think it’s worth.

Here’s What You’re Getting

Each tool in this toolkit comes with an accompanying training to help you understand WHY you’re doing what you’re doing. But going through the training material isn’t necessary for you to get started. You can start using any of the checklists, scripts, or templates immediately.

1. Overview of the business of copywriting – A high level overview of everything that goes into operating a profitable freelance copywriting business.
2. Business Finances – This is the simplest way to price your services. And it’s not based on “the market”, it’s based on MATH. Once you understand pricing you’ll sell more confidently, which ultimately means more clients.
3. Payment Processing – How to take their money in advance, before you do any work, no matter where you live in the world.
4. Offer Creation – How to create offers you can sell AND deliver without getting on calls. Yup, no sales calls, no onboarding, no deliverable presentations.
5. Cold Outreach – The standard cold outreach playbook isn’t the best for copywriters. We’ve figured out the best way. You’ll get more clients this way.
6. Advertising – Get copywriting clients with ads that cost $2 and $5 per day.
7. Online Presence – You don’t need a website, funnel, VSL, etc. to get clients. All you need is a social media account. We’ll show you which platform to start your personal brand on, what content to create, how to build your audience, and how to turn attention into CLIENTS.
8. Social Selling – We’ve closed $3,000-$5,000/month retainers in the DMs. No sales calls. Once you master these “text game” lead generation and sales techniques, your best customers will come from DMs.
9. Phone Sales – We’ve had copywriters go through this module and GET SALES JOBS. That’s how good it is. On the rare occasion you DO need to get on the phone with a prospect, this sales framework will save your life.
10. Write a Book – Books are the new sales page. If you write a book about a topic, YOU OWN that topic

PLUS… You’ll get the following bonuses

Bonus #1: 6,531 Leads You Can Contact Right Now

We don’t just give you the skills, we give you the leads too. You’ll want to build your own leads lists eventually, but this is the perfect place to start. If you reach out to 50 of these a day, it’ll take you 131 days to get through the entire list.

Bonus #2: 1,536 Classic Ads to Hand Copy

We asked the owner of now-defunct Copy Legends if we can include their Classic Ads Collections in our program. He said yes. If you want to get GOOD at copywriting FAST, nothing beats hand-copying our industry’s legends.

Bonus #3: Mindset Masterclass

Become an unstoppable force of nature with this 3-hour masterclass on mindset from the world’s foremost expert on the topic.

Bonus #4: The Direct Response Ghostwriter

New to copywriting and don’t have skills you can sell yet? This bonus will turn you into a DIRECT RESPONSE ghostwriter. Ghostwriting means you’ll write on behalf of personal brands or influencers. Direct response means your writing SELLS.

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And now… More details about each tool in the Business of Copywriting toolkit

Overview

• Set the right expectations for client acquisition so you can blaze through the hardships of getting clients.
• Build an outstanding online presence that makes it hard for prospects to ghost you.
• Get clients effortlessly without the hassle of getting on any sales calls.
• Get paid 100% in advance before starting the work without any conflicts or getting ghosted.
• Why you’re not getting any clients now and how to fix it ASAP
• Manage your time so you can maximize your outreach and get 10x more work done.
• Figure out exactly what your prospect wants by putting yourself in their shoes.
• Go from being a consideration to closing the client no matter what.
• Everything you need from A to Z to get started with outreach easily and for free.
• Gather so many leads for completely free that it’s impossible to not close at least one of them.
• Make an offer that’s so good that you get immediate replies from prospects.
• The exact framework to create an irresistible offer every single time without fail.
• Build a Tinder-worthy social media profile and have a huge advantage over your competition.
• The perfect framework for outreach messages and emails to guarantee replies from prospects.
• Follow up with class without scaring away your prospects.
• Qualify the perfect prospects so you don’t end up with sh*tty and low paying clients.
• Adapt to the person you’re selling to so you can sell them on the spot
• Get paid by your client without any obstacles or difficulties and receive your money ASAP.
• Easily find a problem you can actually solve to make selling 10x easier
• The formula for successful outreach DMs
• 3+ outreach strategies other than Insta DMs
• How to gain confidence and conviction when reaching out
• What lethal mistakes could be holding you back from landing clients
• How to follow up strategically, the money is in the follow ups.

Business Finances

• Why you shouldn’t price your copywriting services based on the market.
• Find the pricing sweet spot that will pay you enough to fund your lifestyle.
• Jump from a mere freelancer mindset to a business mindset.
• Be profitable every single time just by pricing your services based on math.
• The equation to calculate your exact MINIMUM hourly rate.
• Easily pay for all of your personal AND business expenses without having to go on a strict budget.
• Why you shouldn’t pay for your business expenses from your OWN money.
• Be comfortable charging higher for your services.
• Calculate the value that you’re giving out and get paid based on that.
• Design your work year and take paid vacations, even if you’re a freelancer, just by changing your hourly rate mathematically.

Payment Processing

• Every reason why you might be facing the problem of getting paid easily and how to solve it.
• Which payment providers to AVOID.
• The script to help you avoid your clients from hesitating to work with you due to this payment problem.
• Which laws your country might have and how to get paid accordingly.
• Loopholes to be able to access your funds even if your country’s bank has no dealings with that of your client
• The perfect payment related tech stack for global south copywriters.
• Why using crypto to access your funds isn’t always a good idea if you’re from a developing country.

Offer Creation

• Erase the headache of getting on sales calls while also getting paid immediately.
• Reduce your work load simply by slightly tweaking your offer.
• Set the right expectations from the start so your clients stop trying to micromanage everything you do.
• Get rid of the fire-starting friction between you and the client and build trust from the get-go.
• Multiple secret tweaks to make buying from you ridiculously easy and risk free.
• Stop your clients’ hair from falling due to the stress of paying you simply by increasing clarity.
• The perfect onboarding system that makes your clients feel taken care of seconds after paying you.
• Building a branded system that makes your offer unique and doesn’t attract arrogant know-it-all clients.
• THE asynchronous offer step-by-step system that gets you paid in full immediately with less headaches.

Cold Outreach

• Exactly what NOT to do as a noob with zero credibility.
• Why following up is actually not always a good thing.
• Whether to pick super personalized outreach or take a big volume, spam outreach approach.
• Come up with a FIRE and hyper personalized outreach message as fast as 3 seconds.
• Build trust so great and strong that you don’t need a sales call even if the project is big and risky.
• Create a super personalized outreach message that guarantees fast replies with less work.
• Find EXACTLY what the prospect needs so you provide it and leave them no choice but to hire you.
• Start writing copy at SONIC speed just by doing outreach.
• Exercises for pain and pleasure dynamics to start ENJOYING outreach.
• Why none of the effort you put into outreach is wasted.
• Build a rock hard mindset to deal with rejection from clients and keep going.

Online Presence

• Be captivating and unique to stand out from your competition and build a supportive audience.
• Be funny and personal while still coming off as professional.
• Why simply posting high quality posts frequently can replace your cold outreach.
• Multiple lead gen strategies that will make sure you close deals effortlessly.
• What to avoid doing in your content to not turn off potential leads.
• Why long form content will show more of your credibility than short form content.
• How to repeatedly use case studies and testimonials in your content even if you only have a few.
• Why engaging with other posts can get you viral.
• How to send personalized connection requests without looking desperate.

Social Selling

• Customize your outreach for each prospect fast and effortlessly.
• Avoid getting discouraged during outreach.
• Combine both quality and quantity in outreach.
• Why being intimidated by prospects can hold you back A TON.
• Why you should be direct with prospects instead of beating around the bush.
• Know exactly when to change up your outreach strategy.
• How to immediately show authority to your prospects and gain their trust.
• How to do “lead research” and use it to get fast replies.
• Types of outreach you can test and which ones work best.
• How to transition from a simple message to getting paid immediately.

Phone Sales

• How to actually enjoy sales calls without being nervous and clumsy.
• How to get into the “problem solver” mindset and show authority.
• Why being picky with prospects will save you in a sales call.
• How to properly qualify prospects so you never come off as needy and desperate.
• How to lead the sales call from start to end and be the one in control throughout the entire call.
• What questions to ask to immediately figure out exactly what your prospect is looking for.
• Why you should allow your prospect to say “no”.
• How to be pushy without being pushy.
• What expectations to set right before a sales call and how to handle rejection.
• How to follow up with a prospect immediately after the call so you don’t lose them.
• How to spot an unqualified prospect and when to wrap up the call.
• How to properly handle objections with softening statements to be less intimidating.
• How to make your prospect convince and sell themselves.
• The PIVOT system to run successful sales calls every single time.
• Why your call can still be successful even if you didn’t sell them.
• How to receive your payment immediately after the call.
• How to predict and control your prospect’s answers.

Bonus #1: 6,531 Leads You Can Contact Right Now

• 5,446 B2B Sales & Marketing Directors at companies doing +$5,000,000
• 750 SaaS CMOs and Marketing Directors
• 350 Funded startups

Bonus #2: 1536 Classic Ads to Hand-Copy

• David Ogilvy Ad Collection
• Eugene Schwartz Ad Collection
• Gary Halbert Collection
• Claude Hopkins Ad Collection
• John Caples Ad Collection
• Robert Collier Ad Collection
• Joseph Sugarman Ad Collection
• Maxwell Sackheim Ad Collection
• Gary Bencivenga Ad Collection
• Victor Schwab Ad Collection
• Bruce Barton Ad Collection
• Joe Karbo Ad Collection
• Ben Suarez Ad Collection
• James Webb Young Ad Collection
• Mel Martin Ad Collection
• Ralph Ginzburg Ad Collection
• Ted Nicholas Ad Collection
• David Abbott Ad Collection
• Neil French Ad Collection
• Lillian Eichler Watson Ad Collection
• Howard Luck Gossage Collection

Bonus #3: Mindset Masterclass

• How to completely transform your self talk so your own mind stops bullying you.
• How to LITERALLY change the world just by changing your thought patterns.
• How to turn huge, unmovable boulder-like hardships into easily breakable pebbles.
• The only real way to absolutely annihilate procrastination from your life and finally get stuff done.
• Handling megatonnes of pressure and decreasing the cortisol in your system.
• How to enter the flow state just as fast as you do when you start scrolling on social media
• Why mindfulness alone can TENFOLD your productivity and stimulate laser focus.
• Everything from A to Z that could and will affect your mindset, down to your the teeny tiny bits of your daily routine
• How your physical health can hold you back like security guards protecting a president.

Bonus #4: The Direct Response Ghostwriter

• How to easily come up with amazing and creative content ideas anywhere anytime.
• How to repurpose content so well that it’s no different from a brand new piece of content.
• THE content mindset to constantly generate content ideas no matter what.
• How to build a strong and productive content creation team to boost your progress fast.
• How to turn a SINGLE good content idea into 10+ great pieces of content without having to do too much.
• Generate multiple viral social media posts everyday FAST.
• The ideal workflow to repurpose content repeatedly and effortlessly.
• How to perfectly track the performance of your content to produce higher results every time.
• How to write punchy copy without it being annoying clickbait.
• How to attract an audience that will BUY.
• The ultimate mindset to skyrocket your email marketing.
• The ONLY real solutions to get your emails opened.
• How to make sure your emails don’t end up in spam
• A proven way to run an email promotion, step-by-step
• How to generate amazing email ideas infinitely, one after the other.
• Dramatically increasing open rates using only fire subject lines
• My 5-step editing checklist to compel people to read your emails AND take action
• How to increase click-through rates
• Email design and formatting tips

How to Join The Business of Copywriting

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