When I first decided I’d only do call-free coaching for copywriters, I was being selfish.
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I didn’t want to do calls. I hate client calls. Why would I add coaching calls to my life?
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Call-free was the only way charging low-ticket would be worth my while. Otherwise I’d have to raise prices.
But the more I think about it, the more I realize it’s best for copywriters too. I’ve mentioned several of these benefits before but I’ve discovered more.
1. It’s convenient for everyone
Members:
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Don’t have to stay up past their bed-time or wake up at odd hours.
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Don’t have to wait their turn behind a dozen other people.
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Don’t have to watch hundreds of hours of records to extract insights.
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Don’t get hasty answers at the end of a call by a mentally tired coach.
Coaches:
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Don’t have to find a time that works for everyone (which means it’s inconvenient for everyone.)
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Don’t have to spend hours answering low IQ questions, or answer the same questions every week
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Don’t have to be mentally “ON” for 2+ hours at a time.
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Don’t have to commit to being online at a certain time every single week, several times a week
2. You get the help you need when you need it
- How to price a set of deliverables for an email list management proposal
- How to answer a question on a creative strategist application
- Copy critiques on emails, ads, landing pages, or scripts
We need coaching calls for this? You can post your question and the coach will answer it as soon as he sees it. Sometimes in minutes. At most, in a few hours.
3. It forces you to do the work
Many people show up to coaching calls as passive consumers.
Do you have a question?
No I’m just here to listen.
GTFO.
With call-free coaching, the only people who ask questions are the ones who have motion. In order for them to have questions to ask, they have to do things. And you can always tell when people aren’t doing the work. Because they only ask surface-level questions. The kind they can Google the answers to.
4. You ask better questions
Many people suck at expressing themselves, both verbally and in writing. They’ll be on a coaching call rambling, wasting everyone’s time, and end up asking a poorly worded question. Then the coach has to ask for clarification. More rambling, more time-wasting. Then the coach has to ask follow-up questions because the person didn’t give the relevant context to begin with. Even more rambling and time-wasting.
Imagine going through this, as a member or a coach, week-in and week-out, for years.
With call-free coaching, you’re forced to ask your questions in writing. This forces you to think about what you’re writing so you can communicate effectively. If you don’t do that, your question doesn’t get answered. Or the answer gets delayed, because you get a bunch of follow-up questions.
Now you’re only wasting your time and no-one else’s. Because no one is forced to read your ape-like attempts at communication. And the coach (me) is not going to “guess” your question or give a speculative answer. I’m going to drag it out, asking you one follow-up question at a time, to get the right information before I answer.
It’s a valuable teaching tool. The better your communication, the better your copywriting.
5. You ask more questions
One thing I’ve noticed is people will save their questions for a coaching call. That means they wait a week, sometimes several weeks, to get their questions answered. And these are simple questions that have simple answers. So all they do is delay their progress because the feedback loop is 7 days.
Versus someone who asks a question in a community and gets an answer in a few minutes. With call-free coaching the feedback loop ranges from a few minutes to a few hours. Not only is your problem solved faster, you’ll ask your next question faster, so you’ll ask more questions overall, meaning you get a lot more help.
Isn’t that much better?
6. It’s searchable
This might be the biggest benefit of call-free coaching.
When all the questions and answers are written and in one place, you can use the search bar, type in a keyword, and get everything you need in a few seconds. You’ll spend a few minutes going through the results. If your question has been answered before, you won’t waste anyone’s time. If you need more help, you’ll now be able to ask a specific question that hasn’t been asked before.
This is how a community becomes self-learning. Every post improves the knowledge base. A coaching call can’t do that. Well, it can, but there are several extra steps (transcription, editing, publishing etc.)
Coaching calls aren’t a selling point
For all the reasons I’ve mentioned above, coaching calls aren’t a selling point. In fact, if that’s the primary way a coach helps his students, you should avoid them. It’s a sign they haven’t thought through what’s best for you. And they want to give you as little of their time as possible, disguised as “access.”
I hope I’ve convinced you. Because Copywriting Launchpad is the ONLY call-free copywriter coaching community in the world. Hah. Ain’t that something?
